![]() Potentially leaving users frustrated and confused. ![]() The 404 error page shows users that the site could not find the requested page. One of the most common reasons a link breaks is because the target page is deleted or moved to a new URL without updating the link.ĭeleted pages lead the user to a 404 Not Found error page.įor example, let’s say eBay creates a temporary sale page (and links it across its site.Īfter the sale, they delete the page but forget to remove the links.Ĭustomers clicking the old link to this page will now get a 404 error and land on a page that looks like this: ![]() Why Do Links Become Broken? The Target Page Is Deleted or Moved Let’s explore why links become broken and how to fix them. Hyperlinks usually appear as text or images that are underlined or highlighted.įor example, a hyperlink on the Semrush blog looks like this: When you click on a broken link, it fails to take you to the intended page. A broken link-also referred to as a “dead link”-is a hyperlink that doesn’t work.
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